AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in Ghana for Q1 2022
In Q1 2022, the top social apps on Android in Ghana showed varied performance in downloads, active users, and revenue. TikTok led in downloads, while Facebook Lite maintained the highest number of active users.
In the first quarter of 2022, the social app landscape on Android in Ghana was dominated by TikTok, Facebook Lite, TikTok Lite - Save Data, MORE: Discover & share happen, and Instagram. The data provided by Sensor Tower reveals interesting trends in weekly downloads, revenue, and active users for these apps.
TikTok showed a dynamic performance with weekly downloads peaking at 338K in mid-January and then declining to around 91K by the end of March. The app's weekly revenue reached its highest point at approximately $3.9K at the end of January. Weekly active users increased steadily from 1.4M at the start of the quarter to 1.6M by the end of March.
Facebook Lite maintained a consistent presence with weekly downloads fluctuating between 41K and 75K throughout the quarter. The number of weekly active users saw a steady rise from 2.4M at the beginning of January to 2.6M by the end of March.
TikTok Lite - Save Data experienced significant variations in weekly downloads, starting with 163K downloads in the first week of January and dropping to around 22K by the end of March. The app's weekly active users followed a downward trend, beginning at 1.7M and decreasing to approximately 1.3M by the end of the quarter.
MORE: Discover & share happen saw substantial growth in weekly downloads, starting from 295 in early January and reaching a peak of 94K by the end of February. The number of weekly active users also increased significantly, starting at 3.6K and rising to 92K by the end of March.
Instagram maintained steady weekly downloads between 22K and 97K throughout the quarter. The app's weekly active users remained relatively stable, fluctuating around 2.5M for most of the quarter.
For more insights and detailed data, visit Sensor Tower.